"registry" Articles

Neustar Joins the Digital Branding Revolution with .neustar Transition

by Tony Kirsch December 4th, 2017

As the global leader in registry services, Neustar has jumped on the Top-Level Domain (TLD) train and we now own our very own little piece of the Internet with branding to the right of the dot. Learn all about the changes we’ve made and the steps it took to get this initiative off the ground. Read Full Article

How should I present .brand domains in advertising? (Part 2)

by Tony Kirsch May 7th, 2017

With many options available, how do you choose the best approach for using dotbrand domains in your advertising campaigns? Read Full Article

How should I present .brand domains in advertising?

by Tony Kirsch April 17th, 2017

Let’s have a look at a few of the options for presenting dotbrand domains in advertising and see if we can uncover what the best option is for you. Read Full Article

Google uses its .brand to commit to going green

by Tony Kirsch January 24th, 2017

Google has made a real splash with its renewable energy targets – and it has tied this announcement to a new .google domain name. Read Full Article

Super Bowl 50 Ads Reimagined with New Top-Level Domains

by Lori Anne Wardi February 10th, 2016

The call to action used in any Super Bowl spot can make or break the investment. Domain names were prominently featured in 35 percent of the ads, a testament to the important role that domain names continue to play in the overall marketing mix. Top-level domains made their Super Bowl debut this past Sunday. Here are just a few Super Bowl domain names reimagined through a new top-level domain filter. Read Full Article