Tony Kirsch’s Posts
HSBC Increases Social Clicks with .hsbc Links
HSBC, one of the largest banking organizations in the world, has started using branded link shorteners in its social media posts. It complements the socialization of the post, builds affinity with the HSBC brand and enhances the user’s familiarization with the .hsbc TLD.
Big Brands “Waiting in the Wings” to Apply for .brand TLD
In Part 2 of my interview with Microsoft’s Cole Quinn, who is also the President of the Brand Registry Grup, we discuss why big brands who missed out on the last round of .brand TLD registrations are ready to jump into the fray.
What Microsoft’s Cole Quinn Aspires to as President of the Brand Registry Group
We sat down for a Q&A with Microsoft’s Cole Quinn, who is a leading advocate and champion for the advancement and adoption of branded TLDs. He discusses what he wants to accomplish in the .brand space as the new President of the Brand Registry Group.
.brands Spotlight: DVAG
German financial services company DVAG has completely embraced the digital strategy of registering domains under it’s .brand TLD. In fact, no other company has registered more than DVAG, with most of them are already in use.
Branded Links in Action — The ‘Evolved Link’ Part #3
A holistic link strategy that will stand the test of time can pay big dividends for your brand image and, ultimately, your customer engagement. By implementing a cohesive and consistent link strategy across all your marketing, you’ll be one step closer to reaching your revenue goals.
Why Your Links Must Be Branded in the Future — The ‘Evolved Link’ Part #2
Any marketer worth their salt knows the importance of a clear, articulated, trusted and recognized brand. And there’s a new way to leverage that brand equity. Research has shown that using branded URL shorteners can increase click-thru rates by 39%.